With the Super Bowl coming up, here’s an article about how mobile will be used in advertising during the game. There will be greater involvement with mobile than there’s been in the past, with advertisers recognizing the advantage in keeping people engaged for longer than the 30 second duration of a commercial.
While the Super Bowl is a high stakes platform for any advertiser, the principles hold true for any form of advertising. Mobile working in tandem with social media will be the direction of advertising in the near future. The goal is now how to keep people’s attention even after the ad is over and allow for interaction, rather than the passive viewing of an ad for the 30 seconds that it’s on TV.