• Posted on Feb 21, 2013

    Mobile’s Continued Rise

    The tech prediction for 2013 from the New York Times’ Bits blog is that mobile will continue its ascendancy. Mobile already accounts for 37% of time spent online. The shift from desktop to mobile is changing how people use the …

    Posted on Feb 14, 2013

    Facebook Integrates Across Mobile

    Continuing on the path towards making Facebook a ‘mobile-first’ company, it is focusing on its connection with other apps to make it a hub for sharing these mobile apps. Mobile is already important for Facebook, particularly as the most frequent …

  • Posted on Feb 07, 2013

    Mobile and Hyper-Local Targeting

    Check out this article about location level targeting with mobile. The potential that comes from this data is one of the big advantages of the medium. Compared to traditional desktops which can only do a limited amount of location based …

    Posted on Jan 30, 2013

    Mobile to Feature During Super Bowl

    With the Super Bowl coming up, here’s an article about how mobile will be used in advertising during the game. There will be greater involvement with mobile than there’s been in the past, with advertisers recognizing the advantage in keeping …

  • Posted on Jan 28, 2013

    Demand for Mobile Advertising Increases

    Looking at Google’s statistics on cost-per-click rates, it looks like the demand for mobile advertising is approaching that for advertising for desktop browsing. Costs for mobile advertising have traditionally been lower, but as it has become a standard format advertisers …

    Posted on Jan 17, 2013

    Surge in App Buying Over the Holidays

    An astounding 1.76 billion apps were downloaded over the holidays. While this is a record number, the rapid increase in smartphones will likely lead this to be surpassed sometime this year. As mobile becomes the standard platform for viewing the …

  • Posted on Jan 14, 2013

    New York Times looks at Google on iPhone

    The New York Times has a new article about Google’s apps for Apple products. While Google’s Android is a competitor of the iPhone, the advantages for Google that come from creating new apps greatly outweigh the downsides of helping a …

    Posted on May 01, 2012

    Web Apps Trending up Against Native

    Most mobile developers frequently have to deal with the choice between binary apps, web apps or emerging hybrids. With the growth of Android, trends are moving towards the latter approaches and new models.